Project Description

Dave Okonski was seeking a logo designer for his upcoming engineering LLC, DAOkonski Enterprises. I prepared a document for our initial intake which included questions regarding his background, company, creative vision, timeline, ect.

My Role

Logo Design and managing brand collateral

Lessons Learned

Handling clients that change visual direction late in the creative process can be challenging. Creatively, it’s crucial to view the challenge as an opportunity for growth rather than a setback, and avoid taking it personally. I am always up for a challenge, especially if it results in a satisfied client.

My clients nonverbals, such as body language and personality guided my creative direction towards a clean/professional typography and design.