Project Description

My professor, Gary Pascoe, worked for Etch-a-Sketch as a creative and advertising strategist. Our mission was to market Etch-a-Sketch in a “think outside the box” manner, which led me to strategize a celebrity endorsed Etch-a-Sketches, with limited-time designs. Ideally, the celebrities chosen meet the following criteria: raised in the etch-a sketch era, remains relevant, and would be genuinely psyched over their own personalized design.

My Role

Concept developer, designer