Project Description

This assignment required us creatives to “find our freak.” I decided to use my abnormal nightlife to my advantage, which was clocking into work at 5pm and leaving around 2:30 am 4 days a week. I could have benefited from Night Owl, a 24/7 convenience store intended for college students that don't just survive the night, but thrive in it. All brand collateral is light-reflective.

What is Night Owl?

Behold a welcoming environment intended for night owls. Picture basic drug store products, but ditch the basic feel. At Night Owl, we have meals frozen or served hot, an arcade big enough for two, booths to sit at, charging stations, free wifi, and a growing population of students claiming this to be the ideal 3am destination.

My Role

Concept developer and designer